Most of the websites start to email you about an expiring subscription a few months before the actual expiration. That's my experience so far.Ananda Vikatan is unique. I am not sure, if they don't care about the online subscribers. Or maybe it's an area they need to improve.
My online subsciption to Vikatan expired a month back. I've not got a single email till date from Vikatan about it. A message pops up when I login to the website that I'll have to renew my subscription.
I am still waiting...I am not going to renew until they wake up and ask me 'Hey, don't you want to renew ? ' .