This is not new, I've seen several commercials, banners, hoardings like that and I don't like it either.
I wrote a comment for her post and as I expected she has ( until now ) censored it.
Here is what I commented on:
Tamil fans and music directors welcome Non Tamil speaking singers with open hands and hearts. Examples: Sadhana Sargam, Sonu Nigam and Shreya Ghoshal.
( Please note that the reverse is not true especially in Bollywood ).
All of them are wonderful singers with superb voice. But...their Tamil pronunciation has several problems( For example all of them pronounce ga as ha....raa gam becomes raa ham ! )...and the music directors don't care about it.
AR Rahman, Ilayaraja, Harris Jeyaraj, Vidyasagar and the others use these singers quite often in Tamil films.
But look at this. When AR Rahman, does a Hindi film, his South Indian Singers get coached by Hindi pundits for proper pronunciation.
Isn't this hypocrisy? Shouldn't AR Rahman do this in Tamil also? ( Even to the native singers who can't pronounce Tamil words correctly !)
I understand why Chinmayi doesn't want to release my comment though she has written her heart via the FROOTI post.
I don't blame her. AR Rahman is her guru / everything.
But for me, I would like AR Rahman to do what he does in Hindi. ie.
Coach the singers to pronounce Tamil right !